Skip to content

Share:

Course Overview

This course examines the basic principles of marketing and provides the opportunity to develop the critical analysis and management skills needed by successful marketers. Within the framework of the ”product, price, promotion, distribution, and customer” elements of marketing, course topics include market segmentation, targeting, positioning, consumer behavior, integrated marketing communication, marketing ethics and social responsibility, and the global dimensions of marketing (including e-marketing).

Credits: 3
Distribution: Bachelors, Undergraduate
Prerequisite: B or better in BUS 101 Co-requisite: MAT 125

Other Courses

This course focuses on computer applications that are used widely in business. The course emphasizes the use of spreadsheets and ...
Special topics in the discipline, designed primarily for freshmen. Students may enroll in 195 Special Topics multiple times, as long ...
This course examines the basic principles of statistics as applied to business situations and provides opportunities to develop basic quantitative, ...

Admissions Requirements

Hearing Undergraduate