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Course Overview

This course is a non-traditional hands-on introduction to the world of entrepreneurial thinking that aligns with students’ personal interests and aspirations. In this highly interactive and dynamic course, students are exposed to the various activities necessary to launch a successful business or organization. Students will work in small teams to consult for local and regional businesses. Business challenges will be presented to the students in the beginning of the semester and students will learn and utilize the Business Model Canvas to brainstorm ideas and engage in the customer discovery process. Additional field trips, seminars, and other out of class opportunities will be offered throughout the semester.

Credits: 3-4
Prerequisite: B or better in BUS 101

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Admissions Requirements

Hearing Undergraduate