Skip to content

Storm Smith, ’10, directs “Everyone Can Code” ASL videos with collaboration between Apple, BBDO

March 1, 2019
By Andrew Greenman, ’10


Storm Smith, ’10, art director of BBDO Worldwide, took part in a collaborative project between BBDO and Apple, Inc., in which seven ASL videos were developed to explain how to code in SWIFT, a new programming language introduced by Apple in 2014. Smith directed, filmed, and produced the videos, collaborating with Janette Barrios, Apple accessibility marketing and community manager.

Timothy Kettering, E-’98, and Will Johansson, software engineers with Lyft, translated the coding instructions into ASL. You can view the videos here:

“It was such an amazing feeling to be invited by Apple to lead such a vital project that would transform coding and finally make it accessible,” said Smith. “This is a big boon for the community, especially rewarding young kids by having them learn how to code.”

“I was excited to be given the opportunity by Apple to be part of this video series,” said Kettering. “I think it is great that deaf people can have some access to learning materials presented in their own language from native signers. I have received news from educators at California School for the Deaf, Fremont (CSDF), that they have used the videos, along with some educational materials, in their STEM program. So I am really happy to see that our videos are being used already.

“It is my hope that this will be well received by the community, and that the community gives feedback to Apple so that they would consider making more videos on more advanced topics and to expand on current offerings.”

Tim Cook, Apple CEO, noted as such during a press release in May 2018 when he and Nyle DiMarco, ’13, introduced SWIFT Playgrounds to students at CSDF.

“Apple’s mission is to make products as accessible as possible,” said Cook. “We created Everyone Can Code because we believe all students deserve an opportunity to learn the language of technology. We hope to bring Everyone Can Code to even more schools around the world serving students with disabilities.”

1 March 2019
By Andrew Greenman, ’10


Recent Posts

Roberto E. Wirth, E-’74 & H-’09, passed away on June 5 in Rome, Italy. Mr. Wirth was owner and managing director of the Hotel Hassler in Rome, one of the most prestigious family-owned hotels in the world, and owned several other hotels and resorts throughout Italy. He was a strong advocate for deaf people in...

Alumnus Timel Benton has signed a contract with the Bay Area Panthers of the Indoor Football League (IFL). Benton, who graduated last month, is the first Gallaudet Bison to sign a professional football contract since Tony Tatum signed on with the Utah Blaze in the now-disbanded Arena Football League (AFL) in May 2013. Benton was...

James Caverly, ’11, who plays Theo Dimas in Hulu’s Only Murders in the Building, will play Professor Harold Hill in the Olney Theatre Center’s summer production of Meredith Willson’s Tony-winning musical The Music Man, which opens tonight and runs through July 23. The show’s official opening is on Thursday, June 23. Sandra Mae Frank, ’13,...

About the Author

Andrew Greenman, ’10

Recent Posts
Deaf hotelier Roberto Wirth passes away
Alumnus Timel Benton to play professional football
Alumni, faculty featured in The Music Man at Olney Theatre Center
Related Categories
Media Inquiries

For any other media inquiry, please contact:

No media contact found!

Stay up to date on all the Gallaudet happenings, both stories and initiatives we are doing with our Signing community!​

Admissions Requirements

Hearing Undergraduate